Operating in West Michigan for over three decades, AVN Integrators provides custom home and business audio, video, networking, and security services. AVN Integrators is a trusted, reputable family business, recently having been passed from the previous generation to its current owner. With this transition, the AVN Integrators team had a new vision, and came to Emberly for a fresh new brand. The business, formerly called Streamline Systems, needed a brand overhaul from the ground up, including a new logo and a new brand identity. The Emberly team designed a new logo for AVN Integrators, opting to create a distinctive word mark graphic that emphasizes the acronym. The logo is unmistakeable and has a powerful yet readable construction. The logo's overall effect appears to slant to the right, corresponding to traditional handwriting analysis that a right slant indicates approachability and friendliness. At the same time, the capitalized font styling and strong lettering makes the logo professional, with a sense of stability and gravitas. The color palette features a contrast between a navy and more primary blue, creating a sense of stability with brighter accents. AVN Integrator's new website was fully designed, written, and developed by Emberly. It is designed to be a lead generation funnel, with individual pages for each service category, and easy-to-use lead forms on every page. The Emberly Digital team has enjoyed working with AVN Integrators. Our experience is that they are true to their business identity—positive, responsive, and dedicated to excellence. We're honored to have been part of creating a new presence, and look forward to continuing to work with AVN Integrators.
