Finicity Decor is a brand-new lighting brand, recently launched by a Fortune 500 lighting company that had previously never ventured into e-commerce before. Emberly designed and developed the new online identity for Finicity, creating a cohesive online presence. The Finicity Decor site includes an exceptional editing interface for its staff. The Emberly team built the site from custom blocks, allowing the Finicity team to build pages in minutes while maintaining brand consistency and excellent code quality. Emberly created the Shopify-based e-commerce framework for Finicity, developing a custom theme with Liquid, JavaScript, HTML, and CSS code. The Emberly team imported hundreds of products, including many variations and images. We built a front-end UX allowing customers to select product variations, as well as image-switching capabilities, showing variation images when different options are selected. The Emberly team is excited to have supported this first foray into e-commerce for such an excellent, established brand.
