Winner of multiple awards, including the Inc 5000 Fastest Growing Companies in the Midwest 7 years running, the Best and Brightest Companies award, Detroit Free Press’s Top Workplaces award, and listed as a Transport Topics Top Freight Brokerage firm, FWF is all about fast growth and excellence. The FWF team wanted to take their website to the next level as well—so they came to the Emberly team for a branding and web design overhaul. Emberly and FWF worked together collaboratively over a number of weeks to bring a fresh new iteration of the brand to life. Creating a powerful mood from the contrast of dark and light sections, using the signature FWF red as an accent color, as well as overlaid items and anchored by carefully-chosen new typography, the FWF website has a strong brand. Emberly continued the proliferation of FWF’s new brand throughout other media assets, creating slide decks for the FWF sales team, industry one pagers, and more. The new FWF website is clearly organized, catering immediately to its audience of carriers and shippers. Our UX changes have made a big difference—helping FWF grow its traffic and engagement metrics. We’re excited for the FWF brand, and have continued to work with the FWF team on further enhancements and messaging updates. We look forward to where the company will go from here.
