The Emberly team developed a new website for Rug Doctor, who recently underwent a merge with Bissell Rental. We led the merge process to combine these two websites into one, working to implement SEO optimization and 301 redirect strategies to appropriately redirect traffic from old URLs. The Rug Doctor website features a unique design with an update to their brand style, and a content editing platform that is easy for their team to use. The new Rug Doctor website includes a variety of other functional features, including a search and filtering functionality that allows users to find a location near them. This geolocation search is custom-developed by our team, and is lightning-fast thanks to the way we have architected their database. We store all 36,000 locations with cached latitude and longitude, and use the haversine formula to dynamically calculate the distance of each location relative to the user. We’ve also built product pages with support for full ecommerce functionality, social media feeds, and a blog. The website features account support including a cart, checkout, and dynamic account management area.
