Branding & Identity Design
A great brand is often the only difference between a cheap product and an expensive one. But exceptional brand design is about more than logo design, colors, and typography. A great brand projects emotion and builds an identity around core values that resonate with an audience so strongly that they are excited to take action. Our brand strategies are designed to create raving fans who evangelize for your brand.
Our Brand Identity Development Process
Strategic Analysis
Our brand design process starts with discovering who you truly are. Our team will speak with your team members—and with your customers, if you’re comfortable—to identify the core differentiators that make you stand out and the core values that define your mission.
We will perform a market analysis to identify your market share, your ideal customer, and what they care about—what motivates them to take action.
We will also conduct a competitive analysis, examining key players in the space and how they position themselves. Our goal is to identify how you can be different enough to stand out from the crowd. This goes beyond simply having a nicer logo than everyone else—it means telling a sticky story that people can’t help but share.
Get in Touch With Us
Have technical questions or want to chat about your project goals? Reach out to us using the form below.