Logo Design

Mood Board & Color Palette

After we’ve have a good understanding of the brand identity, we will create a mood board using design samples, generative AI, your company’s existing assets, and stock photography to build a cohesive mood and aesthetic.

We will develop a color palette and typography recommendation, giving your organization a clear, modular, and consistent aesthetic.

Our team will present the mood board, along with its corresponding brand strategy and vision for implementation, to your team. We want the new logo to resonate with both current and potential consumers—but just as importantly, we want it to be something your team is proud of, something you can stand behind with energy and passion.

Concept Presentations

Once we’ve received your feedback on the mood board and brand strategy, we begin developing the first round of creative concepts. These are fully fleshed-out design directions that reflect your team’s input and the agreed-upon brand vision.

We’ll present each concept in a clear, side-by-side format—often with mockups or real-world applications—so your team can visualize how each idea comes to life across key brand touchpoints. We use these presentations to gather decisive feedback, narrow down directions, and refine toward a final visual identity.

Brand Deployment & Assets

Our brand deployment process focuses on rolling out your new identity across key deliverables. We coordinate with your internal marketing team and any external vendors to make sure the rollout is cohesive, on schedule, and consistent across all expressions of the brand.

We can scale the rollout based on your needs—whether it’s a simple MVP like a website or landing page, or a full launch across all digital channels. In many cases, we recommend pairing the rollout with a marketing push to build awareness. This can include press releases, launch campaigns, and other efforts to get your customers and prospects familiar with the new brand. For more on this, see our marketing services.

To support a successful rollout, we typically provide a full set of branding assets. This often includes a logo package with all approved variations in vector format, and a brand style guide—your go-to reference for maintaining visual consistency across platforms, team members, and vendors. Together, these assets help anchor the brand and keep it consistent as it grows.