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Web Design & Development
Home Services Marketing A/B Testing

A/B Testing

Emberly helps organizations improve website performance by running strategic A/B tests across key pages, funnels, and user interactions. We test everything from headlines, CTAs, and layouts to pricing displays, form designs, and navigation flows. Our process is data-driven and goal-oriented—designed to turn educated guesses into measurable results that drive conversions, engagement, and revenue.

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Real Experiments, Not Just Opinions

We don’t guess—we test. Instead of relying on hunches or preferences, we validate ideas with statistically sound A/B tests that reveal what actually works for your audience. Every test is framed around a clear hypothesis and measurable KPIs.

Built-In Design & Development

Our in-house design and dev team makes it easy to test even complex elements—like new page layouts, form logic, or interactive content. We implement tests directly on your site, whether you use WordPress, Shopify, Webflow, or a custom platform.

Actionable Insights & Next Steps

Every test includes a detailed results breakdown and a plan for what to implement next. If a variant wins, we help you roll it out. If results are inconclusive, we use what we learned to shape the next iteration. It’s not just about testing—it’s about building a smarter website over time.

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Emberly Digital

Design

  • Wireframing & UI/UX Design
  • Web & Software Interface Design
  • Logo Design
  • Branding & Identity Design
  • Landing Page Design

Development

  • Web Design & Development
  • Software & Application Development
  • Website Maintenance
  • Website Hosting
  • Website Support

Marketing

  • Pay-Per-Click Advertising
  • Search Engine Optimization
  • Prospect & Lead Gen Automation
  • Email Campaigns
  • A/B Testing

Get to Know Us

  • About
  • Case Studies
  • Blog
  • Contact
  • Support

Emberly Digital

1600 E Beltline Ave NE
Suite 212
Grand Rapids, MI 49525

Phone: (616) 690-4327