Search Engine Optimization
Search engine optimization is the art and science of ranking higher on established platforms like Google search. In the age of generative AI, SEO also focuses on becoming a top result in user’s conversations with LLMs, like ChatGPT, Gemini, or Grok.
The Emberly team has years of experience with search engine optimization, and would love to help your business achieve organic rankings.
Why are organic rankings great?
There are three major benefits to ranking organically versus using paid or sponsored advertising.
Organic Trust
Users typically have a higher trust for organic results, be believing in their authenticity over and above any sort of paid advertisement. Many users skip past ads and look only at organic results.
No Traffic Cost
It is, of course a myth that organic traffic is free, because in this competitive environment, it can take significant work to gain organic results. However, traffic secured as a result of these efforts is free, meaning you won’t have to pay channels like Google directly for the traffic.
High Intent
Social media ads are more interruptive in nature, usually relying on targeting a specific audience that may be interested in the product or service. With organic traffic, your result ranks for a term the user is actively searching, meaning your users intent to purchase or take action is high.
Get in Touch With Us
Have technical questions or want to chat about your project goals? Reach out to us using the form below.