Digital Marketing Solutions

Setting up an effective digital marketing solution requires experience, strategy, patience, and careful optimization. The Emberly Digital team has worked on a multitude of successful digital marketing campaigns, spanning pay-per-click ads, email campaigns, targeting campaigns, and more. Our team has successfully managed advertising solutions that have delivered over 1 billion total impressions for our clients, driven millions upon millions of dollars in revenue, and resulted in almost a decade of five-star reviews.

But great marketing is about failure just as much as success. Dialing in a working digital marketing campaign requires measurement and optimization of each part of the campaign—honing in over time until desired results are achieved.

Our digital marketing solutions take a month-by-month approach. During our initial setup, we get to know your business and work to identify your ideal customer. We look at different possible advertising channels, including organic search, pay-per-click Google Search, Facebook, Instagram, and more.

Our initial campaign targeting is based on these findings—we identify which channels have significant enough interest and audience volume to warrant a test campaign.

For the first few months, our team is in learning mode, sharing results with your team regularly. We will identify an initial advertising strategy based on our research.

As a simple example, imagine you have an e-commerce business that sells a novelty product. Our initial research identifies that there is not sufficient search volume for SEO marketing to be effective. Likewise, the number of monthly searches relevant to your product is too low for paid Google Search or Shopping Ads. As a result, we would recommend starting with a limited-run campaign on Facebook, where we can target your audience demographic effectively. We will recommend an initial ad spend budget, such as $1,000 per month, payable directly to Facebook, and quote you for a maintenance and optimization fee for our team to implement the work and continue optimizing the campaign.

After launching our initial campaigns, our team will work regularly to optimize and dial in performance. We will evaluate whether we are targeting the right audience, using the right headlines to capture attention, presenting the right offer on relevant sign-up forms and landing pages, and monitoring engagement and conversion rates.

Along the way, we will make recommendations to refine results and get your team’s approval to launch new creative.

We also make regular recommendations on ad spend. For example, let’s say we had recommended an initial ad spend budget of $1,000 per month. Actual budget ranges depend on the size of the test audience, account, and your budget—and they are mutually agreed upon by your team and ours. We see customers spend anywhere from $500 to $50,000 per month on ads, so it is a dynamic and ever-changing range.

Let’s say that we recognize our $1,000 test budget is performing well but hitting frequency caps where users stop converting after the first few times they see the ad. We may recommend decreasing the ad spend to $500 a month and monitoring from there. We tend to evaluate and adjust ad spend more frequently as campaigns get started, often making recommendations on a weekly basis, then settling into a more regular flow as conversions become more predictable.

On a regular basis, we meet with your team to discuss the results of our campaigns. Depending on your plan, we may meet on a weekly, biweekly, or monthly cadence. During these meetings, we review reports that show your team the data we’re seeing—everything from engagement to conversion rate to return on ad spend.

We’re dedicated to being an excellent digital advertising partner and are excited to explore options that could work for your business.

Effective digital marketing can generate qualified new leads, build awareness for your business, and create predictable revenue streams.

We’re happy to have an initial conversation and offer a free consultation with one of our marketing specialists who runs digital marketing campaigns on a daily basis. We’ll help you identify the best next steps and build you a custom, scalable quote for implementation. Get in touch with us today and let’s explore how we can help you grow.


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