Emberly has a unique gift for working with highly technical industries. From engineering to data science, from energy to robotics, we specialize in ensuring we understand your industry—and its technical details—before we begin digital implementation.
Here are a few examples of highly technical brands we work with:
- NASA, requiring collaboration with scientists and engineers to ensure data about our solar system is accurate for the entire world
- Fire industry brands like the 100-year-old magazine Fire Engineering, fire truck manufacturers like HME Ahrens-Fox, and apparatus-specific publications like Fire Apparatus Magazine. This industry is rich with jargon for lifelong firefighters and technical specifications for engineers—it’s easy to sound like an outsider.
- Complex energy industry specialists like Factor This, Power Engineering, and Modern Hydrogen. These companies focus on highly complex topics and processes like geothermal energy, methane, hydrogen, pyrolysis, and more.
- Engineering and trades companies like Baker Engineering, GWI, and Trademark Tool & Die.
How does our team ensure that the content, marketing collateral, and digital assets we produce represent deep knowledge within an industry? We have several key differentiators that make this possible:
- Deep research: Yes, we use AI to help perform preliminary checks on our content. It’s a great way to gather statistically correct industry knowledge, but AI is often prone to hallucinations and mistakes. We go beyond generative AI—using it as a tool—while making sure to research credible sources like journals and scientific publications manually. In the age of AI, it’s more important than ever to double-check everything. We take the time to truly learn about the industries we work in.
- Content interviews: One of our best strategies for gathering valuable information from industry specialists is our content interviews. Our team sets aside time to speak with the most knowledgeable people on your team, asking curated questions to distill their expertise quickly. We often conduct these interviews while clients are driving, walking, or between meetings—by phone or virtual call. Many clients breathe a sigh of relief after the first interview because it’s such an easy process to extract what matters, without requiring them to write a significant amount of content themselves.
- Expert-level copywriting: Our copywriters bring both marketing experience and academic training—meaning we can produce final content that is organic, unique, and exceptional.
- Responsive, friendly listeners: Our team members truly care and listen. We take the time to accept feedback, take notes, develop processes, and ensure we get it right.
We love working with technical brands, and we’d love to talk with you to see if we can help you develop new digital assets with a high level of technical specialization.