The Emberly Project Process

Whether you’re launching a new website, building custom software, or rethinking your entire digital infrastructure, our process is designed to turn complexity into clarity. From strategy to execution, Emberly delivers a transparent, collaborative experience that balances creativity, usability, and technical excellence.

1. Wireframing: Strategic Blueprinting

Every great digital product starts with a solid plan. Our wireframing process is a collaborative session between our team and yours—typically held virtually and in real time—where we sketch out the core layout, flow, and user experience of your site or software.

Wireframes are intentionally low-fidelity. We use gray boxes, placeholders, and lorem ipsum to map your content structure without getting distracted by design details too early. This gives us speed and flexibility while creating a clear architectural foundation.

We bring over a decade of conversion and engagement data into this phase—meaning what we design isn’t just clean, it’s purposeful. For websites, this means layouts that are proven to convert. For software, this means user flows that make sense to real users, not just internal teams.

2. Design: High-Fidelity Visual Systems

With wireframes approved, we transition into high-fidelity design. We start with the homepage or primary interface screen and ensure the visual language reflects your brand identity, goals, and user expectations.

We work collaboratively with your team through feedback rounds. Once the core designs are aligned, we create templates for other key page or screen types (such as product pages, dashboards, or mobile screens), ensuring we’re not designing in isolation but building a system.

This design phase applies equally well to websites and software: both require interfaces that are visually cohesive, brand-aligned, and intentionally structured for interaction.

3. Development: Real Code, Real Feedback

Once design is approved, we move into full development. For websites, this typically means building on a private staging server. For software, we often use sprint-based workflows with regular stakeholder check-ins.

We populate your site or application with real content, assets, and data—so you’re reviewing a working product, not a mockup. You’ll have access to our markup and feedback tools, allowing you to comment directly on specific areas of the project.

We believe in visible progress and clear feedback loops. Whether it’s a website or a software platform, our development process is as much about collaboration as it is about code.

4. Launch & Training: Confident Handoff

After final revisions are complete, we launch. But we don’t just hit “go” and walk away.

We perform comprehensive launch testing: verifying redirects, SSL certificates, contact forms, mobile responsiveness, and application endpoints. Nothing goes live without a thorough QA pass.

We also provide live video training tailored to your team—recorded and archived for future reference. Whether you’re managing a marketing site or a SaaS dashboard, we ensure your internal team knows how to operate and maintain the system with confidence.

Emberly’s process isn’t just about building websites or writing code—it’s about helping you move your business forward with clarity, structure, and technical firepower.

If you’re ready to start a project or want to explore how our team can support your next phase of growth, we’d love to talk.


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