42 North Architecture + Design is a high-end architecture design firm that specializes in custom homes. Based out of Forest Hills, Michigan, 42 North has won many awards for their design, including the Grand ARDA award, the HBA Parade of Homes Awards of Excellence, and the Best of Houzz award.
We wanted to give 42 North a fresh look and feel that taps into modern material design, but retains elegance and class. We studied the user personas of the average 42 North customer to understand what makes them choose an architecture firm. This led us to create the serif-based, heavily negative-space-driven design you see on the new website. Additionally, it led us to creating the Process page, a massive update to the way 42 North presents themselves online.
Since working with 42 North, we have also launched advertising campaigns to market their Create for Cause art contest. This art contest was great fun to implement, and we were able to deliver dramatic results, including writing a press release that was published with the American Institute for Architecture.
In addition to the press release, we wrote the copy for the new website and the advertising campaigns. It’s been great working with 42 North, and we continue to be impressed by their own design skills.