The Hudson Collective is a multifaceted marketing agency based out of Royal Oak, Michigan. They primarily work with government agencies and educational institutions, so their public image is a significant consideration. After undergoing a brand redevelopment, The Hudson Collective began the search for a new web development partner. We met the Hudson team and began the project.
We wanted The Hudson Collective website to be professional enough to be trustworthy to government agencies, yet fresh enough to capture the vibrant energy of Hudson’s marketing efforts. We opted to use their colors as powerful gradients, and incorporate overlapping, parallax elements to create a sense of depth.