The Buy in Project

The Buy in Project is the business consulting practice of Dr. Jim Johnson. Having worked in the nonprofit and corporate sector for many years, Dr. Johnson recognized that one of the most significant failures of product launches is not having the internal buy in necessary to launch. Dr. Johnson quickly realized that he had hit on something significant, and began coaching businesses and nonprofits to ensure that their team was on board before they rolled out a new product or project.

The Buy in Project website is a simple but effective design. Emberly handled the branding for TBiP, including its logo design, color palette and typography design.

TBiP website features large, color-filtered sections for a mature yet engaging look, with red buttons used as clear action indicators for the user.

Key elements include:

  • Custom logo and branding design
  • Circular section dividers
  • Custom iconography