The iShared Transportation company came to Emberly last April, recognizing that their brand’s design needed professional help. As a multi-modal nationwide logistics provider headquartered in Tampa, iShared had been in successful operation since the 80’s. As the new CEO came aboard, he recognized many positive company attributes—but branding was not one of them.
Less than a year later, their new brand is winning awards.
Upon beginning the project, Emberly’s team performed an in-depth demographic analysis of iShared’s target customer base. The team analyzed competitors and began to inform design standards and re-imagine the expression of the brand. This culminated in a modern logo and an engaging new website.
The DesignRush Best Website Design Collection features websites that model excellence in web design, from cutting-edge innovation and UX to timeless design integration. Emberly’s work on the iShared Transportation website was featured as one of the best designs in the Logistics category.
Upon the release of the new site, iShared’s CEO, Kyle Ingraham, shared a press release to announce the new logo and website.
“We are thrilled to unveil our new logo and website, reflecting iShared Transportation’s commitment to empowering customer success through tailored logistic solutions. The new logo’s solidity and dynamic vector motion mirror our stability and forward-focused approach, while the revamped website offers enhanced user experience, underscoring our reliable, transparent nationwide shipping services.”
Emberly Digital is honored to have been recognized for design achievement in the Logistics industry, and above all, glad that iShared’s customers can see a brand that visually captures the excellence of the iShared team’s work in the logistics space.